Last updated: 13 March 2026

Willow recognises that individuals accessing our services may be sharing deeply personal experiences. Protecting your privacy is extremely important to us.

This policy explains how personal data is collected and handled in accordance with the Hong Kong Personal Data (Privacy) Ordinance (PDPO).

Information We May Collect

When you access Willow services, we may collect the following information:

Personal Information

• name

• email address

• phone number
  

Service Information

• appointment details

• communication related to services
  

Optional Background Information
Where relevant to services, you may choose to share information related to:

• pregnancy history

• perinatal loss experiences

• emotional wellbeing

We only collect information necessary to provide appropriate support.

Purpose of Collecting Personal Data

Your information may be used to:

• schedule and manage appointments

• provide counselling or consultation services

• communicate about services and resources

• maintain service records where appropriate
  

Willow does not sell or share personal data for marketing purposes.

Confidentiality of Support Services

Information shared during counselling, consultations, or support sessions is treated as confidential.

Practitioners may keep minimal notes to support continuity of care.

These records are stored securely and accessed only by the relevant practitioner.

Data Storage and Protection

Personal data is stored using secure systems and reasonable safeguards to prevent unauthorised access, loss, or misuse.

Data Retention

Personal information is retained only as long as necessary for service delivery, professional record-keeping, or legal obligations.

When no longer required, records are securely deleted.

Access and Correction

Under Hong Kong privacy law, individuals have the right to:

• request access to their personal data

• request corrections to inaccurate information

Requests can be made by contacting Willow directly.

Third-Party Services

Willow may use trusted third-party services for:

• appointment scheduling

• payment processing

• email communication

These providers may process personal information only for operational purposes.

Updates to This Policy

This policy may be updated from time to time to reflect changes in services or legal requirements.

The latest version will always be available through Willow.